18 July 2024
A study by Prof. Dr. Neil Thurmann found that news videos created with human oversight are as well-received as manually made ones, while AI-only videos are less popular, highlighting the need for a hybrid approach for quality and efficiency.
Automatically produced news videos are just as well received as manually created ones when humans oversee the automation process according to a study by Prof. Dr. Neil Thurmann and his chair. The research, which surveyed 4,200 UK news consumers, found that videos produced solely by AI are less popular. The study emphasizes the importance of a hybrid approach that combines human oversight with AI to ensure quality and efficiency in the production of news videos.